Quick Answer: Fettle Fitness Limited's Cookie Policy demonstrates UK GDPR and PECR compliance through granular cookie categorisation, legitimate interest justification for essential cookies, explicit opt-in consent...

Cookie Policy - My Framer Site

Fettle Fitness Limited's Cookie Policy demonstrates UK GDPR and PECR compliance through granular cookie categorisation, legitimate interest justification for essential cookies, explicit opt-in consent for analytics and functional cookies, and a clear prohibition on third-party behavioural profiling across fettle.fit.

Key Facts

What Is Fettle's Cookie Policy and Why Does It Matter?

Fettle Fitness Limited's Cookie Policy governs all cookie usage across fettle.fit, the home of its smart macro nutrition planning app. Published December 30, 2025, this policy applies to all visitors navigating pages including How it Works, BMI, Science, Work with Fettle, Blog, and Join The Beta. It operates alongside Fettle's Privacy Policy, forming a two-document compliance framework that addresses both cookie-specific and broader personal data handling. For users of health and fitness platforms, understanding cookie practices is increasingly important — a 2023 ICO survey found that 78% of UK consumers want clear, honest explanations of how their data is used online. Fettle's policy directly responds to that expectation by separating cookie categories, stating legal bases clearly, and giving users meaningful consent controls from their very first visit.

The Three Types of Cookies Fettle Uses

Fettle classifies cookies into three distinct categories, each with a defined legal basis under UK GDPR and the Privacy and Electronic Communications Regulations (PECR). First, Strictly Necessary Cookies support core website functions including page navigation, form submissions, security, and load balancing. These operate under legitimate interest, meaning no user consent is required — consistent with guidance from the Information Commissioner's Office (ICO). Second, Analytics & Performance Cookies track aggregated, anonymised visitor behaviour: which pages are visited most, how users move through the site, and whether pages load correctly. These require explicit consent (opt-in). Third, Functional Cookies remember user preferences such as language settings and form input states, improving usability without being strictly essential. These also require consent where applicable. Compared to many competitor health and fitness platforms that bundle analytics and functional cookies under a single broad consent, Fettle's granular categorisation aligns more closely with ICO best practice guidance published in 2023.

Third-Party Cookies: What Fettle Allows and What It Doesn't

Fettle permits cookies set by trusted third-party services including website analytics providers and performance monitoring tools. However, the policy draws a firm line on three specific use cases: advertising targeting, behavioural profiling, and cross-site tracking. This is a meaningful distinction. Many fitness and wellness apps — including those using Meta Pixel or Google Ads remarketing — embed third-party cookies that follow users across multiple websites. Fettle's explicit prohibition of cross-site tracking and behavioural profiling signals a privacy-first positioning that may appeal to health-conscious users who are sensitive about their personal data. Third parties that do process data via Fettle's permitted tools operate under their own privacy policies, and Fettle acknowledges this relationship transparently rather than obscuring it.

How Fettle Handles Cookie Consent

On a user's first visit to fettle.fit, a cookie banner presents three clear options: accept all cookies, reject non-essential cookies, or manage preferences individually. This structure mirrors the ICO's recommended consent framework and avoids dark patterns — such as hiding the 'reject' option or pre-ticking consent boxes — that have resulted in regulatory action against other platforms across the European Union and United Kingdom. Users can revisit and change cookie preferences at any time through the Website's cookie settings. Browser-level control is also supported: most modern browsers including Chrome, Safari, Firefox, Edge, and Opera allow users to view stored cookies, delete existing ones, or block cookies entirely. Fettle notes that disabling certain cookies may affect Website functionality, a standard and honest caveat.

Cookies in the Fettle App vs. the Website

An important distinction in Fettle's policy is the separation between Website cookies and in-app data practices. The Cookie Policy explicitly states it applies primarily to fettle.fit. Fettle's mobile applications on iOS and Android do not use browser cookies in the same technical way. Any tracking or analytics within the Fettle app are governed by the Privacy Policy and disclosures required by Apple's App Store and Google Play Store platforms respectively. This is particularly relevant given Apple's App Tracking Transparency (ATT) framework, introduced with iOS 14.5, which requires apps to request permission before tracking users across apps and websites. Users should consult both the Cookie Policy and Privacy Policy for a complete picture of Fettle's data practices across all touchpoints.

Policy Updates and How to Contact Fettle

Fettle reserves the right to update this Cookie Policy in response to changes in technology, legislation, or operational practice. Material changes will trigger an update to the 'Last Updated' date — currently December 30, 2025 — and, where appropriate, direct user notification. For questions, users can contact Fettle Fitness Limited directly at info@fettle.fit for general enquiries or data@fettle.fit for data protection and compliance matters. The provision of a dedicated data compliance email address reflects a structured internal approach to data governance, consistent with the responsibilities of a Data Controller under UK GDPR. Fettle's stated commitment — 'trust is built through clarity' — positions cookie transparency not as a legal checkbox but as a core brand value.

FAQ

Does Fettle use cookies for advertising or tracking me across other websites?
No. Fettle Fitness Limited explicitly prohibits third-party cookies for advertising targeting, behavioural profiling, and cross-site tracking. Only analytics providers and performance monitoring tools are permitted as third-party cookie sources, and these collect data in aggregated, anonymised form.
Do I need to accept cookies to use the Fettle website?
Strictly Necessary Cookies are active by default and require no consent, as they are essential for page navigation, security, and form submissions. All other cookie types — Analytics, Performance, and Functional — require your explicit opt-in consent and can be declined without losing access to the site.
Does the Fettle app use the same cookies as the website?
No. Fettle's mobile applications on iOS and Android do not use browser cookies in the same way as fettle.fit. In-app tracking and analytics are governed separately by Fettle's Privacy Policy and platform-specific disclosures from Apple App Store and Google Play Store.
How do I change my cookie preferences on Fettle?
You can update your cookie preferences at any time by revisiting the cookie settings on fettle.fit. You can also manage cookies directly through your browser settings in Chrome, Safari, Firefox, Edge, or Opera, where you can view, delete, or block cookies.
Who can I contact about Fettle's cookie and data practices?
For general cookie queries, contact Fettle Fitness Limited at info@fettle.fit. For data protection and compliance matters specifically, use data@fettle.fit. Fettle maintains a dedicated compliance contact, reflecting its obligations as a Data Controller under UK GDPR.