Your followers don’t just watch your recipes. They cook them.
Publish your recipes on Fettle. We fit every recipe to each follower’s personal macros, turn it into a one-tap grocery checkout — and pay you when your audience eats what you make.
Illustrative mock — creator profiles ship post-launch
Why Fettle, not another platform
Two things no other platform can offer your recipes.
How you earn
Three income layers. Honest about which exist when.
From day one
Affiliate income
Your personal link. When a follower subscribes, you earn a recurring share of their subscription for their first year. [TODO: confirm rate — suggested 25%] Founding Creators keep an elevated rate permanently.
Roadmap · post-launch
Cooking royalties
A royalty pool paid on how often your recipes are actually planned and cooked — not viewed, cooked. The more your recipes live in people’s weeks, the more you earn.
Roadmap · later
Recipe bundles
Sell themed packs — “4-Week High-Protein Reset”, “Meal-Prep Sundays” — direct to your audience inside Fettle, with the shopping built in.
Worked example — affiliate only
≈ £208/month
Illustrative: 100 annual subscribers × £99.99/year × 25% share = £2,499.75 a year, about £208 a month. Rates to be confirmed in your creator agreement; not a guarantee of earnings.
The data nobody else gives you
Instagram tells you who watched. We tell you who cooked.
Your creator dashboard shows which recipes get planned, cooked and repeated — week after week. It’s the difference between content metrics and proof that you changed what someone ate on a Tuesday.
Cooked-per-week for every recipe you publish
Repeat rate — which recipes earn a permanent slot in people’s plans
Audience macros (aggregated, anonymised) — so you know what to create next
Recipe creation in Fettle — your kitchen, productised
The data nobody else gives you
What we ask. What you keep.
You keep your IP:
Your recipes stay yours — you licence them to Fettle for the platform, and you can leave with them. One-page agreement, no exclusivity on your own channels.
We verify the nutrition:
Every recipe is checked by our registered dietitian before it goes live — your macros will be right, and that protects your name as much as ours.
Disclosure is built in:
Affiliate promotion follows ASA rules (#ad where required) — it’s in the agreement, so neither of us gets caught out.
What we ask from Founding Creators:
5–10 recipes at launch, and honest promotion to your audience in your own voice. That’s it.
Founding Creators
Best terms we’ll ever offer. Because you’re first.
Founding Creators get a permanently elevated revenue share, launch placement in the app, and a direct line into what we build for creators next.
